Two years ago I began blogging, and it’s been great. And yes, I will continue, but not for the reasons I started. The “biz wiz” (business wisdom) was, and still is, build a platform. That was the chorus sung by publishers and agents. (Remember the movie Field of Dreams? “If you build it, they will come.”) So, I built my platform and have developed a small but respectable and fairly consistent readership – worldwide, figuratively from Borneo to Nome. (Remember that old bit of lyric from Guy’s & Dolls? That’s a post of it’s own for another day) In reality, last week’s DevraDoWrite readers hailed from Japan, Australia, Brazil, Singapore, Scandinavia, Turkey, France, Poland, the UK and of course the US. My readership is wonderfully eclectic, but not yet large enough to impress anybody.
Still, blogging has other benefits that are perhaps more important and less tangible. Blogging motivates me to write often and better, and the more I write, the better I write and the more confident I feel. (Teachers told me that would true, but I didn’t realize how true!) Blogging also allows me to connect with others (you) in a way that is often missing from the solitary nature of a writer’s life. So, this brings me back to the old dilemma — what’s more important in life, commerce or the other stuff?
I tried to find a compromise, a way to merge the artistic and the humanistic with the need to make some money, a/k/a crass commercialism. ArtistShare seemed to be the solution. So a year ago I registered the SnapSizzleBop domain and then spent five-plus months prepping three projects for launch. Why three? Well, not having a large pre-existing fan base I thought the combination of my readers plus John’s friends and colleagues, plus Clairdee’s fans and Leroy’s network would create a synergy – a critical mass sufficient to generate a buzz and hopefully some sales. I thought that the subjects of jazz history, biography, photography and singing would be of interest to a broad spectrum of people. We launched in mid October and today, seven months in, sales are tepid and not sufficient to cover the expense. Biz wiz? Cut your losses and re-assess.
I was the first writer to try out the ArtistShare model. Dan Ouellette, writing the authorized biography of Ron Carter, has since joined the ranks and I wish him the best of luck. If it works well for him, I suspect it will not be because of *his* fans (though I am sure he has a following from his work in Downbeat, Billboard, and other publications), but more so because of Ron Carter’s stature. I have come to believe that people today only want to peek behind the scenes at those who have already attained some degree of fame, and that fame is often defined by being onstage (or onscreen) rather than â€˜onpaper.â€™ Yes, there are some who might just want to see a work in progress, regardless of the artist’s ‘fame quotient’ but they are mostly students hoping for a how-to manual and their plates are already quite full with school assignments. Others who, in theory, might be interested are an older demographic — while comfortable with email and perhaps an iPod, they do not live online and they prefer holding books in their hands and watching movies on a larger screen.
I may be all wrong about what audiences want and don’t want and whether they want it online. Or maybe I’m just not waiting long enough for the tide to turn. If so, it won’t be the first time that I am out of sync with the tides. I just heard the news that Simon and Schuster is creating author videos to post on YouTube. The Wall Street Journal says “the videos will address such issues as how authors get their ideas, personal anecdotes about how they became authors, and a sense of who they are as people.” But I still think that the artists/writers will have to have avid fans and/or more than an iota of fame to be of interest.
I remain a supporter of ArtistShare — “where the fans are making it happen.” It’s a great concept, and I myself am a fan participating in half-a-dozen or so projects by other artists. But even I, who am something of a tech maven, am having trouble keeping up online. I also have to admit that I am part of that older demographic and I do prefer books in hand and movies on a larger screen.
So what to do?